Caravan Coffee Roasters
Caravan is a hip cafe-cum-restaurant with four locations in central London, they also roast amazing coffee that is available for purchase for you to enjoy in the comfort of your own home. Inspirational coffee visionaries, they provide ethical sourcing information to their army of coffee followers. Our task was to take this content rich vision and blend it with a fully functioning, optimised e-commerce store.
Content is king
The Caravan Coffee website is dual purpose: to sell coffee and brewing accessories and to deliver educational content to their army of coffee loving fans. Whilst an excellent e-commerce platform, Shopify is sales focused, presenting us with a challenge of building a robust, maintainable, content-heavy website within the boundaries of the Shopify CMS. That and building a world-class shop. Easy peasy.
A bold, daring aesthetic
Working closely with Buro Creative on the aesthetics of the brand, we created a site that is impactful, unique and conveys the casual excellence that Caravan put into their coffee. The result is a striking, full-bleed-image showcase of their brand, using fearless lifestyle photography teamed with vintage typography.
A few highlights
The site is filled with little design touches to create wonderment and awe. From the double sliding navigation menu to the animated brew guides and brew countdowns, the whole experience makes you feel like you want to engage with this brand and be part of the adventure.
Just as good on mobile
A great mobile experience does not mean compromising on content. Large impactful imagery coupled with a custom sliding navigation menu still provides a slick and successful shopping experience.
A unique looking site that amplifies Caravan Coffe Roaster's brand values, whilst being an easy to navigate one-stop-shop for pure ground coffee. Caravan Coffe Roaster's leads the way with how you can successfully create a daring unique site that pushes the boundaries of the Shopify CMS.